![]() 28% of consumers who click on a push notification message go on to purchase.Push messages generated 171% more orders compared to last year.Merchants sent 396% more promotional messages and nearly 699% more automated messages than in 2020. SMS drove 106% more orders in 2021 than in 2020.Conversion rates for promotional SMS campaigns were 0.25% (down 9.65% YoY) and 0.62% for automated SMS (an increase of 20.15% YoY).Promotional campaign sends increased 75% year-over-year while automated sends increased 258%. Conversion rates for order confirmation and shipping confirmation messages increased 24% and 53% year-over-year, respectively. Transactional messages continue to generate sales.Email marketing generated 72 orders for every 1,000 promotional campaign emails clicked on compared to 343 orders for every 1,000 automated messages.34% of consumers who click on an automated email go on to purchase compared to 7% of campaign email clickers.The conversion rate for promotional email campaigns was 0.10%, a 14% YoY increase.iOS 15 impacted open rates as expected, causing them to increase 59% compared to the nine months before the update was released.Automated messages generated 29.6% of all email marketing orders but accounted for only 2.2% of email sends.Here are our key findings from this year’s ecommerce statistics report. Our annual ecommerce statistics report breaks down the performance of these increasingly important opt-in marketing channels, including email, SMS, and web push notifications. Supply chain challenges created an extended holiday shopping season and brands increased their attention to the importance of first-party data and opt-in marketing channels.Īnd while all of this was swirling in the background, they were trying to increase sales and maximize sales through established and maturing marketing channels. Email marketers scrambled to prepare for Apple’s iOS 15’s impact on email marketing open rates.
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